Client
Duration
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Marketing
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Funnels
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Branding
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Creative
83.67% membership growth in 10 months.
From $37.5k MRR to $69.6k MRR - & still growing.
About the project
Rascals Education had something most brands spend years trying to build - genuine attention and a loyal audience around Sam.
The challenge wasn't awareness. It was turning that attention into a scalable, predictable business with real systems behind it.
We came in and built exactly that.
Challanges
Strong organic reach but no structure behind it. Paid acquisition lacked consistency, funnels were underdeveloped, and the platform was too dependent on Sam's personal brand to scale sustainably.
The goal was to build Rascals Education into a legitimate standalone education brand - not just a creator with a community.
Here's exactly how we did it.
Full Meta ads strategy and creative system
Google Ads - high intent search and retargeting
Funnel strategy and conversion optimisation
5 Avatar-specific retention and nurture flows
Community onboarding and lifecycle systems
Brand positioning and messaging refinement
Foundations community launch and positioning
Standalone brand identity development
Live event strategy and execution
Weekly performance analysis and campaign iteration
Summary
What started as a paid media brief became one of our most integrated partnerships. We didn't just run ads for Rascals Education - we helped reshape how the business was perceived.
From building the acquisition system to launching a new community tier, developing a standalone brand identity, and delivering the first live event, every decision was made with one goal in mind. Turn Sam's audience into a scalable, commercially resilient Education brand that could grow beyond his personal reach. That's exactly what we built.
Membership & Revenue
337 → 600+ paid members $37.5k → $69.6k+ MRR $32.1k new MRR added with an 83% retention rate.
Community
Foundations community launched and scaled to 100+ active members
First live event delivered - 100+ barbers in one room
Brand, logo and aesthetic built and grown independently of Sam's personal channel
Acquisition & Funnel
Built a predictable paid acquisition system across Meta and Google
5 personalised Avatar-specific retention flows built and deployed Improved conversion
Infrastructure across the full funnel Stronger landing pages, VSL messaging and offer positioning
Free Trial Week Webinar Funnel
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