Client
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Creative
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Marketing
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Strategy
14x revenue growth in under 10 months.
From £13k to £195k/month. Here's how we did it.
About the project
Rascals Co started as a performance marketing brief and quickly became something much deeper.
What began with Meta ads evolved into a full growth partnership - spanning e-commerce strategy, Shopify development, email marketing, creative direction, brand positioning, and day-to-day commercial support.
We didn't just run their ads. We embedded ourselves into the business, worked alongside the founders, and helped rebuild Rascals Co from an early-stage brand into a premium, commercially dominant ecommerce operation.
Challanges
Rascals had history but the brand felt stuck in the past. Their identity lacked relevance, their website wasn't converting, and their acquisition system had no consistency or scalability.
What We Did
We came in and rebuilt everything that mattered - not just the ads.
Complete Shopify UX and CRO overhaul
Custom bundle builder and product pages
Email marketing and lifecycle flows
Brand positioning and founder-led messaging
Full Meta Ads strategy and creative system
Google Shopping and Search campaigns
Inventory and launch strategy
Summary
Rascals Co emerged as a premium, commercially dominant ecommerce brand. Built from the ground up. Built to scale.
This wasn't a typical agency relationship. We embedded ourselves into the business, rebuilt what wasn't working, and helped take Rascals Co from an early-stage brand with inconsistent revenue into one of the fastest growing premium grooming brands in the UK. Every number below is real. No vanity metrics. No inflated figures. Just the work and the results.
Revenue & Growth
14x — Revenue growth in under 5 months £13k → £195k — Monthly revenue in under 10 months 1,400% — Overall revenue growth £35k — Single day revenue from one restock launch
Paid Media
1,900% — Increase in Meta-attributed revenue 2,100% — Growth in Meta-attributed purchase volume 150% — Increase in Meta ROAS from month one to current
Email Marketing
400% — Email list growth, 8,000 to 40,000+ subscribers 33% — Of total monthly revenue driven by email £17,800 — Generated from a single email send
Ecommerce & Conversion
Rebuilt the entire Shopify experience from the ground up Custom bundle builder increasing AOV and cart value Full mobile CRO overhaul across all product pages Faster paths to purchase and cleaner product detail pages
Brand & Positioning
Repositioned from traditional barber brand to premium culture-led ecommerce Developed founder-led tone across website, email, ads and campaigns Hero products repeatedly sold out during growth phases
